Evergreen LimeMarketing leadership
Priorities, channel planning, budgets and coordination with your team or external partners. A practical roadmap tied to your business goals.
For growing businesses in the US & Canada
Your fractional
head of marketing
& technology.
Bring your marketing, website and technology together—with one experienced partner to set priorities and get the work done.
Strategic direction + hands-on implementation. Starting at 10 hours a month.
Sviat KandakouFounder, Evergreen Lime · Business owner & operator
Marketing leadershipPaid media & measurementWebsites & AI visibilityPractical automation
One partner. A connected approach.
A clear direction.
Then real progress.
You have campaigns to run, a website to improve and too many tools to connect. I help you decide what matters, bring the pieces together and move the work forward.
Paid advertising
Google Ads and Microsoft Advertising management, campaign restructuring and landing page alignment. New channels assessed when they fit your audience.
Conversion tracking & reporting
Connect advertising activity to enquiries with conversion tracking, analytics and reporting that help you decide where to invest next.
Websites & email marketing
Website planning, content improvements and redevelopment oversight. Email platforms and follow-up workflows that support the customer journey.
SEO & AI search visibility
Improve how your business is described and discovered across search and AI answers. Clear content, useful service pages and generative engine optimization (GEO).
AI & workflow automation
Put repetitive work on a more reliable schedule—from content creation and image generation to publishing and distribution—with appropriate review built in.
A good fit if…
You’re an owner-led service business, clinic or ecommerce brand that needs ongoing marketing and technology leadership without adding a full-time role.
Selected work
Experience built
by doing the work.
From coordinating a clinic’s digital marketing to running my own business, I work across the decisions, systems and day-to-day execution.
Client engagement · Healthcare
Coast Therapy
Bringing paid media, measurement and website development into one coordinated effort.
- Set up conversion tracking and revamped Google Ads and Microsoft Advertising campaigns.
- Set up Mailchimp and led a complete website redevelopment.
- Manage ongoing paid search campaigns and recently set up ChatGPT ads.
- Currently revising website pages as part of a GEO project.
The scope: Ongoing marketing management and technology implementation.
Founder-operated business · Ecommerce
OakViva
Building and operating the systems behind my own business, from marketing to daily operations.
- Manage business operations and all online marketing.
- Created automated blog writing and publishing workflows.
- Built AI image generation and automated Pinterest and LinkedIn publishing.
- Completed a GEO optimization project for the business.
The context: OakViva is my own business, where I also put these systems into practice.
Client engagement
Leafico
Website redevelopment, optimization and Google Ads support.
- Redeveloped the website.
- Optimized the website.
- Managed Google Ads campaigns.
The scope: Website improvements and paid search marketing.
Meet your working partner
Hi, I’m Sviat.
I approach your marketing with the same practical mindset I bring to running my own business.Sviat Kandakou · Founder, Evergreen Lime
I work at the intersection of marketing, technology and business operations. That means I can help shape the plan, then stay involved in the campaigns, website changes and systems needed to put it into action.
My experience includes managing advertising, conversion tracking and website redevelopment for Coast Therapy; redeveloping and optimizing Leafico’s website and managing its Google Ads campaigns; and building automated content and publishing workflows for OakViva.
I’ve built and sold several successful businesses, including SeniorsZen, which I sold to A Place for Mom, and Zumatico, an Amazon marketplace business that was sold to a large company. Having been on the owner’s side of the table, I understand the importance of making every marketing and technology investment count.
You work directly with me. We agree on priorities, use your monthly time where it can make the most difference, and review what to do next.
Connect with me on LinkedIn
A wider reach.Working remotely with businesses
across the United States and Canada.
Monthly engagements
The same partner.
The time you need.
Every plan includes access to the same capabilities. Your monthly hours determine how much we can take on and how quickly we move.
Focused support
10 hours / month
Keep your highest priorities moving with focused leadership and implementation.
US$1,500
per month · USD
- A focused monthly set of priorities
- Strategy and hands-on delivery
- Regular progress review
Recommended starting point
20 hours / month
Create a steady rhythm across ongoing marketing and improvements to your systems.
US$2,800
per month · USD
- More capacity across your priorities
- Strategy and hands-on delivery
- Regular progress review
Deeper involvement
40 hours / month
Add capacity for a broader workload, closer collaboration and more implementation.
US$5,200
per month · USD
- Greater capacity for ongoing work
- Strategy and hands-on delivery
- Regular progress review
Initial three-month engagement, then month to month. Planning, meetings, reporting and coordination count toward your hours. Monthly scope is agreed together; hours are not a fixed list of deliverables.
Advertising spend, software, applicable taxes and third-party specialists are additional. Extra time is agreed in advance at US$150/hour. Major website rebuilds are separately scoped or planned within your available hours.
How we get started
01 Talk through your business
We discuss your goals, current setup and the work that needs attention.
02 Agree on the priorities
We choose a monthly commitment and define a realistic initial scope.
03 Build a working rhythm
I get to work, keep you informed and adjust priorities as we learn.
A few useful answers
Before we talk.
What does “fractional” mean?
You get ongoing leadership and implementation for a portion of each month. I take responsibility for an agreed scope, work with your team and help make decisions without requiring a full-time position.
Will you do the work or just advise?
Both. I help set the direction and carry out work within the agreed scope. When a project needs a specialist, I can help coordinate that work with your approval.
Can you work with my existing team or agency?
Yes. We can define my role around what is missing—whether that is planning, hands-on implementation, measurement or coordination across your existing partners.
What if I’m not sure how many hours I need?
We’ll look at your current activity and priorities first. Ten hours suits a focused scope; twenty or forty hours allows more ongoing work. We’ll agree on what fits before starting.
Do you guarantee leads or AI search rankings?
No. Advertising performance and visibility depend on many factors, including your market, offer, budget and the platforms themselves. I focus on sound implementation, useful measurement and ongoing improvements.
Let’s start a conversation
What would you
like to move forward?
Tell me a little about your business and where you need support. We’ll see whether there’s a good fit and what a first engagement could look like.
Message Sviat on LinkedIn Message Sviat on WhatsAppUnited States & Canada
Marketing leadership · Technology implementation